About Us
Heaters started pretty simply—we like clothes, we like vintage, and we liked the idea of building something around that. But after doing it for a while, we realized that if Heaters was only about buying and selling clothes, we didn’t really feel that excited about where it was going. It started to feel really consumer-driven and like we were just pushing people to buy more stuff. We wanted there to be more purpose behind what we were building and something that we could actually be proud of growing.
That’s when we started thinking about how we could take something we already knew and enjoyed and give it back to God. We started bringing Bibles to markets, having conversations with people, and trying to bring Christianity into a space where you don’t always expect to see it. A big part of Heaters comes from the belief that following Jesus doesn’t mean you have to get rid of every passion or interest you have. We believe God gives people gifts, interests, and passions for a reason. Those things shouldn’t become our identity, but they can be used for something bigger than ourselves. That’s really where our idea of “Bring It” comes from, bringing your faith into whatever God has given you to do.
Even the name Heaters has taken on more meaning over time. It originally started as something we would just say, but when we created Pyro, the whole thing started to make more sense. He’s literally on fire, but he also represents being on fire for Jesus and being willing to bring that into places that might feel unconventional. That’s why some of our ideas and photoshoots can seem a little outlandish. Whether it’s bringing a surfboard around the Midwest or putting Pyro somewhere he looks completely out of place, there’s a reason behind it. We don’t think your faith should only show up in the places where it feels normal.
Long term, we want Heaters to become much more than a clothing brand. The dream is to create a home base for the community—a storefront where the brand can live, but also a place for art, creativity, Bible studies, events, ministry, and simply bringing people together. We want it to be a place where people can come hang out, create something, grow in their faith, and serve the people around them. Clothes are where Heaters started, and they’ll always be part of what we do, but the bigger goal is to build a community centered around Jesus and use the brand as a way to help make that possible.
